Broadly Advised™

A three-week online learning program for early-stage entrepreneurs who want to build a meaningful and profitable business.

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Broadly Advised™

A three-week online learning program for early-stage entrepreneurs who want to build a meaningful and profitable business.

Scaling a business requires clarity, vision, and the ability to execute consistently; 

this can feel impossible without the right team. The Broadly Advised™ framework will fast-track your growth, help you build your dream team, and save you years of expensive trial and error.

I'm Deb Perkins

an entrepreneur, consultant, and digital educator teaching early-stage entrepreneurs the framework and tactics I've used to build successful businesses. My passion is to help early-stage entrepreneurs avoid common missteps and catapult their growth. 

In Broadly Advised, I outline the steps to building a world class team, from lessons learned building the shoe company, Cat Perkins. You'll discover how I went from being completely unconnected in the shoe industry to having lunch with shoe mogul Stuart Weitzman and supermodel Carol Alt at the St. Regis Hotel on 5th Avenue in New York. 

 

The secret is harnessing the power of advisors, or as I call it: The Advisor Multiplier Effect.

 

This program is right for you if...

√ You own a product or service based business

√ You’re a self-starter—willing to learn and work harder than anyone in the room

√ You don’t have time to be an expert in every little (but important) part of your business

√ You’d love to hire top talent, but there’s no budget for a fancy C-suite

√ Your start-up needs a little credibility with investors

√ You knew that starting a business would be a lot of work, but now you're in the messy middle of things thinking, is this even a good idea anymore?

You’re Not Alone: I’ve Experienced All These Thoughts And Challenges As A Founder

 When I co-founded Cat Perkins, I realized my co-founder and I had a truly innovative idea for a woman’s travel shoe, one for which we received two patents. However, we had zero experience in the shoe industry. Aside from a summer job at The Athlete’s Foot in high school, I had never worked in retail!

We knew that we needed to connect with a “super advisor”—someone with broad and deep experience selling in all sales channels before we could succeed. 

That was the first of a long list of knowledge deficits. We’d never done product development. We'd never manufactured shoes. We'd never opened a brick-and-mortar store. We'd never dealt with inventory.

A little over a year later, we had an all-star advisory board. 

 When I co-founded Cat Perkins, I realized my co-founder and I had a truly innovative idea for a woman’s travel shoe, one for which we received two patents. However, we had zero experience in the shoe industry. Aside from a summer job at The Athlete’s Foot in high school, I had never worked in retail!

We knew that we needed to connect with a “super nova”—someone with broad and deep experience selling in all sales channels before we could succeed. 

That was the first of a long list of knowledge deficits. We’d never done product development. We'd never manufactured shoes. We'd never opened a brick-and-mortar store. We'd never dealt with inventory.

A little over a year later, we had an all-star advisory board. 

HOW?

My team and I built an advisory board that included a supermodel, the former head of Saks Fifth Avenue, New York (who created the world's largest shoe department), an investment banker /accountant who was part of the all-star team that took Tory Burch public. We also partnered with a venture capitalist (VC) who introduced us to investors, and an executive with a spectacular career in the fashion industry. This team knew everyone I needed to meet.

Early in my career, I'd never have been able to create the type of advisory board we made with Cat Perkins. In my late 20’s, I was the only female director (besides the head of HR) at a Fortune 50 company.  I didn’t feel safe acknowledging what I didn’t know.  

When I was the CEO of Cat Perkins, I learned to ask for help. We couldn’t survive without some star talent. I knew we would succeed only by getting expert advice from people who knew more than us. For my growth and success, I’d have to ask for it.

I started by talking to anyone I could. Although I present myself as an extrovert, I’d rather sit at my computer than ask strangers to meet me for coffee. By pushing myself out of my comfort zone and applying fine-tuned strategies, I developed a process to connect with top talent. Once I made a connection, they'd introduce me to other important people. Eventually, they'd join our team. 

This is what I'll teach you in Broadly Advised - How to go from knowing no one in your industry to having lunch with the Stuart Weitzmans and the Tommy Hilfigers of YOUR world.

Before We Work Together, Let’s Get One Thing Straight

You'll have to bring a truly innovative product or service to the table and hopefully, have some proof that you have a solution to a problem that customer's want to buy.

You'll need to gather data to show that proof to others. One module in the course shows you how to do this, but you should come to class with the confidence that you have an innovative solution that people want to buy.

We will teach you our framework to meet people and gain trust.

Before We Work Together, Let’s Get One Thing Straight

You'll have to bring a truly innovative product or service to the table and hopefully, have some proof that you have a solution to a problem that customer's want to buy.

You'll need to gather data to show that proof to others. One module in the course shows you how to do this, but you should come to class with the confidence that you have an innovative solution that people want to buy.

We will teach you our framework to meet people and gain trust.

Here's How I Can Help You

Broadly Advised™ teaches early-stage entrepreneurs the framework to build a world-class advisory board in 3 weeks. You’ll discover which types of advisors would most benefit your business. Then you’ll learn how to identify, choose, connect and communicate with advisors based on your biggest pain points and knowledge deficits. 

Additionally, you’ll understand the crucial points of negotiating an Advisory Board contract.

  • What if you lived in a world where you could call on people who had done exactly what you’re trying to do and get their advice?   
  • What if you could snap your fingers and have someone introduce you to the right suppliers, investors, or the most important people in your industry?
  • What if your "easy button" was your advisor’s phone number on the favorites list on your iPhone?

 

 Broadly Advised teaches the framework to put together the team that becomes YOUR easy button.

Here's How I Can Help You

Broadly Advised™ teaches early-stage entrepreneurs the framework to build a world-class advisory board in 3 weeks. You’ll discover which types of advisors would most benefit your business. Then you’ll learn how to identify, choose, connect and communicate with advisors based on your biggest pain points and knowledge deficits. 

Additionally, you’ll understand the crucial points of negotiating an Advisory Board contract.

  • What if you lived in a world where you could call on people who had done exactly what you’re trying to do and get their advice?   
  • What if you could snap your fingers and have someone introduce you to the right suppliers, investors, or the most important people in your industry?
  • What if your "easy button" was your advisor’s phone number on the favorites list on your iPhone?

 

 Broadly Advised teaches the framework to put together the team that becomes YOUR easy button.

Here’s Why This Course Will Help You, No Matter What Challenges You Face

After talking to hundreds of investors, I know that you need three things for a successful venture:

 
√ A truly innovative product or service
√ The right team to take that product or service to market
√ Traction with your customers

Broadly Advised focuses on the most crucial piece of the puzzle– making your team the right team.

This course allows you to learn from another entrepreneur who's been through it all and found the best way to avoid costly mistakes. It's time to stop agonizing about what to do next, stop spinning your wheels, and save yourself years of expensive trial and error.

Regardless of your industry, thriving as an entrepreneur in today's economy means knowing how to build trust, create meaningful connections and form the right team.

 This 3-Week Course Teaches You:

  • How Advisory Boards work with start-ups 
  • The types of advisors you need most
  • 30 ways to find world-class advisors, no matter where you live or what industry you're in
  • What you need to have in place before you meet potential advisors

  •  How to tell the story of your vision from one of the best storytellers on the planet—the same guy who teaches his method at Harvard and MIT 

  • The 20 Jedi mind tricks from The Asking Mindset—the tactics that the most influential founders use to connect with advisors and investors

  •  The right way to get top advisors interested in you and your venture, even if you’re an introvert or unsure about how to reach out to people
  • The essential elements of an effective advisory board contract (Note: I am not a lawyer, and you will still need a lawyer to create your company documents)
  • How to conduct yourself with your advisory board to make them the most valuable to you and your company

  • How to leverage a mix of tactics to ensure your team is world-class, even with little money to hire next-level talent

Enroll In Broadly Advised™ Today

For a limited time you can enroll in the Beta Program & receive an intimate experience designed to fast-track your success. 

 

ENROLL NOW!

What Industry Experts Are Saying 

“Deb has been a great mentor to me throughout my career. Having Deb involved means you will win.”

- Craig Spitzer, CEO, A2C

“Deb built a phenomenal advisory board for our company, Cat Perkins. In her class she teaches the exact format that she used to surround us with experienced advisors in various fields that were essential in helping our business. Her class is a must.”

- Catherine Levene, Former President, Meredith National Media Group. Board Member, NPR

"One of the biggest benefits of the course, other than learning the tactical information was learning that it is possible and it is important. I didn't think about it in the same way that I do now...it's a very good way to build a team without going through the full hiring process. It can build your legitimacy with investors as well as provide valuable feedback and introductions."

-Jack Winston

What’s Inside Broadly Advised™

We’ll start preparing you for success by getting the basics out of the way. I will give you total clarity about how an advisory board can prevent you from making mistakes. I will show you how an advisory board gives you credibility, increases sales, and helps you expand. 

 

Module 1 HIGHLIGHTS:

Lesson #1: The Advisor Multiplier Method: How Every Decision You Make Is Easier With Advisor 

Lesson #2: Your Best Board Building Strategy.

Lesson #3: Transforming Your Real Team Into Your Ideal Team

Lesson #4: Prioritizing Which Advisors You Need Most 

Lesson #5: When is it time to engage an advisor?

Lesson #6: Are Incubators & Accelerators A Solution For You?

 

Before you ever meet with an advisor, you’ll get expert training on presenting yourself and your vision. You’ll learn to get yourself in the right frame of mind by understanding what to say and what not to say to advisors, how to answer tough questions, and how to tell your inspiring story honestly.  

 

Module 2 HIGHLIGHTS:

Lesson #1: The Asking Mindset: 20 Things To Understand Before Meeting With Advisors And Investors

Lesson #2: The Beta Mindset + Intro to The Lean Start-up

Lesson #3: Storytelling 101 + 201: Advanced Storytelling.

Lesson #4: Your Data Story

Lesson #5: How to Attract Advisors.

 

The third module teaches you how to take your knowledge and put it into action. You'll discover how to find advisors, land meetings, and seal the deal. 

 

Module 3 HIGHLIGHTS:

Lesson #1: 30 ways to Find World-Class Advisors

Lesson #2: World-Class Sales School Questioning Techniques

Lesson #3: Getting A Meeting

Lesson #4: How to Answer the Hardest Questions Advisors Will Ask You

Lesson #5: The Three Most Essential Elements In An Advisory Board Contract

Lesson #6: How To Manage An Advisory Board

The third module teaches you how to take your knowledge and put it into action. You'll discover how to find advisors, land meetings, and seal the deal. 

 

Module 3 HIGHLIGHTS:

Lesson #1: 30 ways to Find World-Class Advisors

Lesson #2: World-Class Sales School Questioning Techniques

Lesson #3: Getting A Meeting

Lesson #4: How to Answer the Hardest Questions Advisors Will Ask You

Lesson #5: The Three Most Essential Elements In An Advisory Board Contract

FAQ's

Course Investment 

$497 One Time Payment

 

kajabi-storefronts-production.kajabi-cdn.com 

Our 100% risk-free guarantee completely protects you if you are unsatisfied in any way.

 

This program can change the course of your business, but if after one week you don’t think it’s right for you, submit your coursework, and we’ll issue you a full refund. 

Refund details:
7-day refund period after 1st day of class.

Please note that refund eligibility has a firm deadline and applies to payment plans, which means you will be responsible for all payments after the refund deadline has passed.

 

ENROLL NOW

Course Investment 

3 monthly payments of $167 each

 

kajabi-storefronts-production.kajabi-cdn.com 

Our 100% risk-free guarantee completely protects you if you are unsatisfied in any way.

 

This program can change the course of your business, but if after one week you don’t think it’s right for you, submit your coursework, and we’ll issue you a full refund. 

Refund details:
7-day refund period after 1st day of class.

Please note that refund eligibility has a firm deadline and applies to payment plans, which means you will be responsible for all payments after the refund deadline has passed.

 

ENROLL NOW