Broadly Funded™

Broadly Funded™ is a six-week online learning program for early-stage entrepreneurs who want to learn how to get funding for their ventures quickly and easily.

Broadly Funded™

A three-week online learning program for early-stage entrepreneurs who want to build a meaningful and profitable business.

Creating and executing successful fundraising strategies from start-up to the first round of venture capital (VC) financing can feel daunting without a plan.

 

The Broadly Funded™ framework is your step-by-step digital master course on how to find your most viable funding sources without headaches. 

I'm Deb Perkins

an entrepreneur, consultant, and digital educator teaching early-stage entrepreneurs the framework and tactics I've used to build successful businesses. I wish that someone had taught me what we're teaching in Broadly Funded. I had a full-time job running Cat Perkins, a shoe brand, but funding is also a full-time endeavor. After speaking to hundreds of investors and exploring and executing many funding methods, I have a lot to share! I wasted too much time on things that didn't work before finding options that did. Now, I am here to help you fast-track your success. 

Creating and executing successful fundraising strategies from start-up to the first round of venture capital (VC) financing can feel daunting without the right knowledge.

 

The Broadly Funded™ framework is your step-by-step digital master course on how to find the most viable funding sources without headaches. 

I'm Deb Perkins

an entrepreneur, consultant, and digital educator teaching early-stage entrepreneurs the framework and tactics I've used to build successful businesses. I wish that someone had taught me what we're teaching in Broadly Funded. I had a full-time job running Cat Perkins, a shoe brand, but funding is also a full-time endeavor. After speaking to hundreds of investors and exploring and executing many funding methods, I have a lot to share! I wasted too much time on things that didn't work and not enough on something that would have. Now, I am here to help you fast-track your success. 

In Broadly Funded™, I outline the steps to raise money for your venture. We explore your viable early & mid-stage funding options, teach you when (and the right way) to ask for money to increase your odds of getting funded. Finally, we explain where to find investors, and give you the tools to seal the deal. 

 

THIS COURSE IS ABOUT CREATING SUCCESSFUL FUNDING STRATEGIES FOR THE LIFE OF YOUR VENTURE.

This program is right for you if...

√ You own a product or service-based business

√ You don’t want to, nor do you have the time to get your MBA and be an expert in every little (but essential) part of your business

√ You’re a creative entrepreneur who could use some step-by-step guidance to get you financed as quickly as possible

√ You're overwhelmed by all of the financing options out there and don't know where to begin

√ You've put everything you've got into bootstrapping your startup and need an infusion of cash, and you're worried that you're taking on too much personal debt

You’re Not Alone: I’ve Experienced All These Thoughts And Challenges As A Founder

WHAT WORKED

When I co-founded Cat Perkins, I realized my co-founder and I had a truly innovative idea for a woman’s travel shoe, one for which we received two patents. However, we had zero experience in the shoe industry. Aside from a summer job at The Athlete’s Foot in high school, I had never worked in retail!

We were able to bootstrap our business for the first couple years while we developed our product and set up our eComm site.  Then we realized that we needed to raise money and generate some working capital.

We were crafty.  We had serious supply chain issues and a direct to consumer model without much consumer data. 

EARLY ON: We took some risks and experienced real success holding pre-launch parties around the country with size 7 samples. At the first of these, we sold out of most of our styles and sizes.  Our first customers paid in full and graciously waited 7 months or more to receive their shoes.

LATER: We tried multiple types of crowdfunding, met with Angel Investors, VCs and friends and family to raise our first round of just under $1 million dollars.

I created this class so that you don't waste months on things that end up not working...so that you can avoid waking up at 3am worrying that you can't make payroll.  

WHAT DIDN'T WORK?

We spent too much time researching and going through the motions on funding methods that would never have worked for our product type and business model. 

Months were spent going deep into crowdfunding and signing on with one of the best crowdfunding marketing companies around, only to realize that we couldn't possibly deliver our product in the way that was required.  

For early stage entrepreneurs, losing months on something that won't work, and having to start all over, was painful.

I started by talking to anyone I could. Although I present as an extrovert, I’d rather sit at my computer than ask strangers to meet me for coffee. By pushing myself out of my comfort zone and applying fine-tuned strategies, I developed a process to connect with potential investors, get my company data together and present it effectively.

This is what I'll teach you in Broadly Funded - How to go from knowing nothing about funding, to quickly identifying what types of funding are most viable for your venture.   Then I teach you how to present your brand story, where to find investors and how to get them interested in your company!

Before We Work Together, Let’s Get One Thing Straight

You'll have to bring a truly innovative product or service to the table and hopefully, have some proof that you have a solution to a problem that customers want to buy.

You'll need to gather data to show that proof to others. One module in the course shows you how to do this, but you should come to class with the confidence that you have an innovative solution that people want to buy.

We will teach you our framework to prepare for investor meetings.

Before We Work Together, Let’s Get One Thing Straight

You'll have to bring a truly innovative product or service to the table and hopefully, have some proof that you have a solution to a problem that customer's want to buy.

You'll need to gather data to show that proof to others. One module in the course shows you how to do this, but you should come to class with the confidence that you have an innovative solution that people want to buy.

We will teach you our framework to meet people and gain trust.

Here's How I Can Help You

While building Cat Perkins, I had to learn how to create the right team, roll out a business in an industry I had no experience in, and raise money. My co-founder and I had many knowledge deficits, so with (a lot of) trial and error and a world-class team of advisors, we figured things out. Now, I help entrepreneurs speed up the process by avoiding my costly mistakes. 

 

I've raised millions of dollars for other people's businesses and my own ventures throughout my career. I’ve met with hundreds of investors, giving me unique insight into which companies get funded and which ones don’t. With my experience, I've developed a framework for finding funding, which I’ll detail in this course with the help of other funding experts. This framework will prevent you from wasting your time and spinning your wheels on funding that doesn’t materialize. It’s time to get funding for your startup.

Broadly Funded™ teaches early-stage entrepreneurs the framework to create and execute successful fundraising strategies in 6 weeks.

Here's How I Can Help You

While building Cat Perkins, I had to learn how to create the right team, roll out a business in an industry I had no experience in, and raise money. My co-founder and I had many knowledge deficits, so with (a lot of) trial and error and a world-class team of advisors, we figured things out. Now, I help entrepreneurs speed up the process by avoiding my costly mistakes. 

 

I've raised millions of dollars for other people's businesses and my own ventures throughout my career. I’ve met with hundreds of investors, giving me unique insight into which companies get funded and which ones don’t. With my experience, I've developed a framework for finding funding, which I’ll detail in this course with the help of other funding experts. This framework will prevent you from wasting your time and spinning your wheels on funding that doesn’t materialize. It’s time to get funding for your startup.

Broadly Funded™ teaches early-stage entrepreneurs the framework to create and execute successful fundraising strategies in 6 weeks.

Here’s Why This Course Will Help You, No Matter What Challenges You Face

After talking to hundreds of investors to fund my own, and other people's ventures, I know what you need to successfully fund your venture:

 
√ You need to find the most viable funding quickly and understand the pitfalls associated with various funding methods
√ You need to know how to present yourself and your venture effectively
√ You need to know where to find investors and how to connect with them 

I don't know when we should start raising money. I don't know what the optimal time is, but I know when that time comes, having someone like our new potential advisor, would definitely give us legitimacy and help with getting customers and raising money.

-Jack Winston

Broadly Funded™ shows you how to obtain the funding you need to scale with your dream team as the foundation.

This 6-Week Course Teaches You:

  • How To Create A Funding Strategy For The Life Of The Venture
  • Your Most Viable Early Stage Options
  • How To Turn Yourself Into A Money Raising Machine
  • How To Build The "Right” Team
  • How To Find Investors & Prep For Seed/Investor Meetings
  • How To Be Ready For Investor Meetings & Seal The Deal

  • Here are a few other things to keep in mind…

    • Six modules of the course content will be released over six weeks so that you can go at your own pace
    • Each modules has roughly five 10 - 20 minute videos and supplemental "real world" resources for you
    • Each week, a live session is held to answer your questions and address anything you didn't understand.
    • Courses feature expert guest instructors in their area of expertise

Enroll In Broadly Funded™ Today

For a limited time you can enroll in the Beta Program & receive an intimate experience designed to fast-track your success. 

 

ENROLL NOW!

What Industry Experts Are Saying 

“Deb has been a great mentor to me throughout my career. Having Deb involved means you will win.”

- Craig Spitzer, CEO, A2C

“Deb built a phenomenal advisory board for our company, Cat Perkins. In her class she teaches the exact format that she used to surround us with experienced advisors in various fields that were essential in helping our business. Her class is a must.”

- Catherine Levene, Former President, Meredith National Media Group. Board Member, NPR

“It is rare to find someone with a large corporate background who can pivot and succeed effectively as an entrepreneur in a startup. The requirement to roll up your sleeves and become a master of all is challenging and uncomfortable at best. Most I have come across fail. Deb Perkins is the exception. A highly successful executive who leads large teams through complex issues, Deb decided to invent a new product and fund and launch her business. It was at this point I met Deb and was instantly attracted to her critical thought process, creative approach to research and building her product and her tenacity to get across the finish line.”

- Arnold Cohen, Managing Director, JP Outfitters

What’s Inside Broadly Funded™

We’ll start preparing you for success by deep diving into money-raising fundamentals. From there, we’ll explore your best money-raising options, show you how to ask for money the right way, and prepare for meetings with essential investors.

 

MODULE 1: Money Raising Fundamentals

MOD1 LESSON 1: Creating a Funding Strategy for the life of the Venture

MOD 1 LESSON 2: Funding options by business stage

MOD 1 LESSON 3: Funding options by product, service, and customer type

MOD 1 LESSON 4: Broad Money Raising Considerations (AKA Equity v. Debt)

MOD 1 LESSON 5: Ten Things Every Angel, Seed, and VC Investor Wants to Invest In.

MOD 1 LESSON 6: Why the Testing/Lean Start-up Mentality is Key to Money Raising.

MODULE 2: Your Most Viable Early Stage Options

 

MOD 2 LESSON 1: Why Apply for Grants?

MOD 2 LESSON 2: Donation-Based Crowdfunding Fundamentals

MOD 2 LESSON 3: Rewards-Based Crowdfunding Fundamentals

MOD 2 LESSON 4: Equity-Based Crowdfunding Fundamentals

MOD 2 LESSON 5: 20 non-traditional "funding" methods

 

 

MODULE 3: The Asking Mindset

 

MOD 3 LESSON 1: Why you hate asking for money + how to turn yourself into a money-raising machine.

MOD 3 LESSON 2: Raising money from Friends & Family

MOD 3 LESSON 3: All About Angels

MOD 3 LESSON 4: All about Angel Federations and Seed Funds

MOD 3 LESSON 5: When it's Time for Venture Capital

 

MODULE 4 | Increase Your Odds Of Getting Funded: Team, Data + Storytelling

 

MOD 4 LESSON 1: Build the "RIGHT” team

MOD 4 LESSON 2: Advisory Board Mastery

MOD 4 LESSON 3: Using Data to Tell your Story

MOD 4 LESSON 4: The Truth Well Told: How to Present your Brand Story

MOD 4 LESSON 5: How to Craft Your Own Brand Story

MODULE 5: Finding Investors + Prepping For Seed + Investor Meetings

MOD 5 LESSON 1: Money Raising Mindset

MOD 5 LESSON 2: Master Prepping for Your Meetings

MOD 5 LESSON 3: The Deck

MOD 5 LESSON 4: Prepare for Due Diligence (+ Build your Dataroom)

MOD 5 LESSON 5: On Mastering Yourself

MOD 5 LESSON 6: Where To Find Investors

MODULE 6: Being Ready In The Room

MOD 6 LESSON 1: How to Approach Investors

MOD 6 LESSON 2: 10 ways to master the room | MINDSET MATTERS

MOD 6 LESSON 3: Sales School Basic Questioning Techniques

MOD 6 LESSON 4: Qualifying Your Investors

MOD 6 LESSON 5: How to Answer the Toughest Questions

MODULE 6 LESSON 6: Adjust your Funding Strategy over Time

**EXTRA | BOD Complete Investor Resource Guide

The third module teaches you how to take your knowledge and put it into action. You'll discover how to find advisors, land meetings, and seal the deal. 

 

Module 3 HIGHLIGHTS:

Lesson #1: 30 ways to Find World-Class Advisors

Lesson #2: World-Class Sales School Questioning Techniques

Lesson #3: Getting A Meeting

Lesson #4: How to Answer the Hardest Questions Advisors Will Ask You

Lesson #5: The Three Most Essential Elements In An Advisory Board Contract

The third module teaches you how to take your knowledge and put it into action. You'll discover how to find advisors, land meetings, and seal the deal. 

 

Module 3 HIGHLIGHTS:

Lesson #1: 30 ways to Find World-Class Advisors

Lesson #2: World-Class Sales School Questioning Techniques

Lesson #3: Getting A Meeting

Lesson #4: How to Answer the Hardest Questions Advisors Will Ask You

Lesson #5: The Three Most Essential Elements In An Advisory Board Contract

The third module teaches you how to take your knowledge and put it into action. You'll discover how to find advisors, land meetings, and seal the deal. 

 

Module 3 HIGHLIGHTS:

Lesson #1: 30 ways to Find World-Class Advisors

Lesson #2: World-Class Sales School Questioning Techniques

Lesson #3: Getting A Meeting

Lesson #4: How to Answer the Hardest Questions Advisors Will Ask You

Lesson #5: The Three Most Essential Elements In An Advisory Board Contract

The third module teaches you how to take your knowledge and put it into action. You'll discover how to find advisors, land meetings, and seal the deal. 

 

Module 3 HIGHLIGHTS:

Lesson #1: 30 ways to Find World-Class Advisors

Lesson #2: World-Class Sales School Questioning Techniques

Lesson #3: Getting A Meeting

Lesson #4: How to Answer the Hardest Questions Advisors Will Ask You

Lesson #5: The Three Most Essential Elements In An Advisory Board Contract

FAQ's

Course Investment 

$1297 One Time Payment

 

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Our 100% risk-free guarantee completely protects you if you are unsatisfied in any way.

 

This program can change the course of your business, but if after one week you don’t think it’s right for you, submit your coursework, and we’ll issue you a full refund. No questions asked!

 

ENROLL NOW

Course Investment 

$260 paid monthly over 5 months

 

kajabi-storefronts-production.kajabi-cdn.com 

Our 100% risk-free guarantee completely protects you if you are unsatisfied in any way.

 

This program can change the course of your business, but if after two weeks you don’t think it’s right for you, submit your coursework, and we’ll issue you a full refund. No questions asked!

 

ENROLL NOW
Refund details: 

14-day refund period after 1st day of class.   

Please note that refund eligibility has a firm deadline and applies to payment plans, which means you will be responsible for all payments after the refund deadline has passed.